Product Launches
The team at Virtuopo regularly partners with well-known brands and large organisations to deliver virtual and hybrid product launches.
Whether we’re tasked with unveiling a brand new vehicle to the international dealer network for Ineos Grenadier, launching the latest JCB to the trade or showcasing River Island’s party season collection to consumers, our team thrives off the excitement of product launch events.
What are the benefits of live streaming a product launch?
Livestreaming new product launches can be a cost effective way to engage a wider audience. Here are some of the key advantages:
1. The Ability to Reach a Global Audience
Livestreaming a product launch allows brands to reach a large international audience, helping to increase awareness, encourage trial and ultimately drive sales.
2. Real Time Interaction
Showcasing a new product during a livestream allows audiences to ask specific questions and have their queries answered in real-time. Livestreaming a new product launch also gives brands the opportunity to engage with customers, clients and trade contacts directly, as well as the chance to provide additional information if needed.
3. A Cost Effective Approach
Livestreaming a product launch can be an extremely cost effective way of reaching a large audience.
4. Increased Engagement
Livestreaming can help generate buzz around a new product launch. Customers are more likely to tune in if they have the opportunity to be among the first to find out about a new product or collection.
5. Greater Authenticity
Livestreaming can help businesses to come across as being more authentic and transparent. Real-time engagement also helps customers and clients to feel more connected to a brand.
For brands that want more.
“Firstly, wanted to say a big thank you once again for everything on BSG (British Society of Gastroenterology) this last week, pleasure as always working with you all again and client incredibly happy with everything.”
TFI
“Chris was absolutely amazing in helping us plan and execute our event. He was fabulous from day 1 offering support and advice along the way and then on show days he kept calm and made us all feel at ease and everything ran like clockwork! Thank you.”
Sherwin Williams
“My agency works very closely with Virtuopo on many virtual and hybrid events (GBG, Convatec, EasyJet, IAG GBS) throughout the year and we couldn’t be happier with the partnership we have. The communication and technical preparation throughout each project is brilliant and leaves all of our clients over the moon and reassured that every project we do together will be a success. They’re a great team with great knowledge.”
Chameleon
