Live Streaming

The senior team at Virtuopo has been multi-camera live streaming since 2014 when live video content was a niche marketing trend, starting with corporate events for early adopters in the telecomms and pharma sector.

In recent years, live streaming has become a powerful communications tool for businesses, offering a dynamic and engaging way to connect with audiences in real-time. We help businesses to leverage the benefits of live streaming for a wide range of purposes from marketing and brand promotion to customer engagement and internal communications.

Why you need to go Live?

Are you considering incorporating live streaming into your communications and events strategies? Here are a few good reasons why you should:

  1. Immediate Engagement:

Live streaming provides an immediate and direct way to engage with audiences. Whether it’s a product launch, Q&A session or behind-the-scenes look at company operations, live streaming allows businesses to connect with their audience in real-time, helping to create a sense of immediacy and authenticity.

  1. Cost-Effective Content Creation:

Live streaming is a cost-effective way to create content. Businesses can deliver high-quality, engaging content without the need for extensive post-production editing. This efficiency allows companies and organisations to produce more content and reach their audience regularly without a significant increase in production costs.  Live streaming platforms such as Vimeo, Zoom and Teams Live Events has simplified the roll out into the corporate world.

  1. Global Reach:

Live streaming breaks down geographical barriers, allowing businesses and organisations to reach a global audience more easily. Whether connecting with customers, partners or employees, live streaming ensures that information and events are accessible to people all over the world, creating a more inclusive and expansive reach.

  1. Enhanced Interactivity:

Live streaming facilitates real time interaction with the audience. Businesses can answer questions, address concerns and gather immediate feedback, creating a more interactive and engaging experience for viewers. This strengthens the connection between the business and its audience, helping to build a loyal and responsive community.

  1. Event Coverage and Virtual Attendance:

Businesses hosting events, conferences or product launches will find that live streaming offers the opportunity to extend the reach beyond physical attendees. Virtual attendees can experience the event remotely, broadening the audience and maximising the impact of the occasion. This hybrid approach enhances accessibility and inclusivity.

  1. Brand Transparency and Authenticity:

Live streaming allows businesses to showcase authenticity and transparency. Behind-the-scenes live streams, executive Q&A sessions or employee spotlights provide a genuine look into the company culture, reinforcing trust and authenticity in the eyes of the audience.

  1. Marketing and Promotion:

Live streaming is an effective marketing tool, with many businesses using live streams to launch new products, demonstrate features or announce special promotions. The real time nature of live streaming creates a sense of urgency and excitement among viewers, encouraging them to take immediate action.

  1. Employee Engagement and Internal Communications:

Live streaming is not limited to external communications; it’s equally valuable for internal communications. Businesses can use live streams for employee training, town hall meetings and updates from leadership teams. This ensures consistent and transparent communication within the organisation.

  1. Analytics and Data Insights:

Live streaming platforms often provide analytics and data insights, allowing businesses to track viewer metrics, engagement levels and other key performance indicators. This data is valuable for refining content strategies, understanding audience preferences and optimising future livestreams.

Live streaming has emerged as a versatile and impactful tool for businesses. From building brand awareness to fostering audience engagement and improving internal communications, the real time nature of live streaming offers a range of benefits that can contribute significantly to the success and growth of any business.

Virtuopo have worked with many different clients on live streaming production, Twitter live streaming, Facebook live streaming, TikTok live streaming, YouTube live streaming, live stream shopping and social media live streaming. Find out more today.

For brands that want more.


A Great Business Partner

“We have worked with Virtuopo since the COVID pandemic started and they have helped us seamlessly pivot our events programme to Virtual. They have really understood us as an organisation and helped us deliver an engaging, technologically sound series of online sessions.
As a result, we’re now reaching a considerably bigger global audience from our member firms.”

Imogen Lee - Director of International Marketing and Communications
Imogen Lee - Director of International Marketing and Communications


Highly Recommend

“As we continue to stream more of our fashion events through Facebook Live, broadcast quality is becoming increasingly important, which is why we decided to work with the guys.
The team did a fantastic job of delivering an engaging live broadcast using professional audio and multiple cameras. As a result, viewers were able to enjoy a high-quality viewing experience.”

Amy Priestley - Senior Social Media Manager
Amy Priestley - Senior Social Media Manager

River Island

Great to work with

“Virtuopo were recommended to us, because while we knew what we wanted we were struggling to overcome some of the technical barriers that being part of a large multi-o can present. We needed someone to help us design effective and engaging online events that weren’t just another MS Teams call. Since April 2020 we’ve delivered a number of interactive live sessions for both GPs and our own workforce which are designed to really engage and involve the audience. The technology is always well managed, the content well received and the 300 plus attendees well involved.”

Ruth Edwards - Communications Business Partner
Ruth Edwards - Communications Business Partner

NHS - Manchester Health and Care Commissioning


Let's Work Together.

Contact us today to find out how we can help your organisation.

+44 (0)151 662 0275