The Virtuopo Blog

How to Measure the Success of your Livestream

Livestreaming is an incredibly powerful tool for helping brands and businesses to build a stronger connection with audiences but it’s vital to measure the impact of your live video to make sure you’re reaching your overall goals. Monitoring the performance of your live video in real time can also help to make your livestreams more effective, allowing you to adapt and refine content, depending on viewer engagement.

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How a Pop-Up Studio can raise the bar on social media livestreaming

Give your social media livestreams the edge with a bespoke studio to provide the perfect setting for a high quality live video broadcast. Whether you’re working with an influencer or an in-house spokesperson, a branded studio brings a more professional look to your social media livestreams and the good news is that a pop-up studio can be installed just about anywhere.

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Four ways hybrid and virtual events will evolve in 2022

As we look ahead to this year and beyond, it’s hard to imagine a business events calendar that doesn’t include an element of ‘virtual’, whether in a hybrid format or an entirely remote setting. The digital transformation of events has been accelerated by the pandemic and as marketers continue to value the benefits of virtual, we expect to see many more exciting developments in 2022. Here are four key areas that are set to shape hybrid and virtual events this year:

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