The Virtuopo Blog

Nine ways to improve audience engagement during a virtual event

Engagement is a key factor in measuring virtual event success and with remote audiences facing a whole host of distractions, keeping their attention can often be a challenge for event organisers.

In our experience, introducing interactive elements can really help to build a better connection between presenters and remote audiences. Giving attendees an opportunity to feel part of a virtual event makes a huge difference to the audience experience, which can have a real impact on over all event success. There are many ways to improve engagement during a virtual conference or event. Here are a few tried and tested techniques:

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What’s the difference between a Webinar, a Virtual Conference and a Hybrid Event?

Businesses are hosting more virtual events than ever before with the trend towards live streaming growing faster than anyone could have imagined in the pre-covid world.

The pandemic has had a huge impact on events with businesses being forced to pivot their events online for more than a year. As live streaming turns mainstream, webinars and virtual conferences are becoming a viable alternative to in-person meetings, events, exhibitions and training sessions and it is highly likely that they are here to stay with the hybrid event format also growing in popularity.

As a team, we were delivering virtual events for clients long before anyone had even contemplated a national lockdown or heard the term ‘zoom fatigue’ and we are often asked about the pros and cons associated with different types of virtual events.

While all virtual events are designed to connect people through live streaming, they each serve very different purposes and they all require engaging content to achieve any real impact. Whether you opt for a webinar, a virtual conference or a hybrid event, the format really depends on your audience and what you are aiming to achieve.

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