Livestreaming is a great way to connect with your audience, although it’s vital to start promoting your live event well in advance to make sure people actually tune in. A livestream with even the most engaging content can fall flat if nobody shows up.
A well-executed social media strategy can really help drive traffic to your livestream, maximising your overall return on investment (ROI). Using social media to promote your livestream is one of the most effective ways of building excitement for what’s in store and significantly boosting the number of viewers taking part.
If you’re looking to reach a much wider audience with your next livestream, here are some useful tips from our team on how to promote your live event on social media:
Choose the Right Platforms
The first step must be to identify your target audience and consider which social media platforms they are most likely to use. A good starting point is to create an audience profile, taking into consideration details such as age, occupation, income, interests and location. By collecting this information, you will begin to gain a more well-rounded understanding of your audience and you can pinpoint which social media platforms they gravitate towards.
Remember each platform has its own identity and what works well on one may not have the same impact on another so whether your audience is on Facebook, Twitter, Instagram, LinkedIn, Snapchat or TikTok, make sure you tailor your content accordingly. Don’t forget to make use of the different features available on each platform such as stories, tags, collaborative posts, hashtags, polls and in-app livestreams.
Create Quality Content
Compelling content is essential when it comes to attracting the attention of your target audience and it’s vital to set the right tone by making sure your social media posts reflect the same high quality viewers can expect from your livestream.
The aim is to remind your audience why they won’t want to miss out so consider sharing teaser videos, infographics and behind the scenes images to help build excitement ahead of your livestream. Remember to include a call to action in your social media posts to encourage people to tune in.
Engage with your Audience Regularly
Consistent social media activity will keep you visible to your audience since algorithms tend to favour more frequent engagement. A strong presence on social media will help you to appear higher in searches and push you to the top of news feeds.
Engaging with your audience on social media can also help to create a sense of community surrounding your livestream so it’s vital to check in regularly and respond to comments and messages promptly.
Make Use of Hashtags
Hashtags are a great way to increase the visibility of your content, particularly when using those that are popular or trending. To help reach a wider audience, try to include any relevant hashtags in your social media posts when promoting your livestream.
Creating a unique hashtag for your livestream makes it easier for people to find information about your live event in one place. Remember to use your event hashtag during the build up to your livestream and encourage your audience to use it too when they join the discussion.
Don’t forget to keep the conversation going afterwards, using your hashtag to share highlights and short edits from your live event. Your unique hashtag can also be valuable for monitoring feedback and measuring success, as well as promoting your next livestream.
Consider Working Influencers and Paid Advertising to Reach a Wider Audience
Leveraging relationships with influencers and partners, who already have a good following among the people you are aiming to attract to your livestream, can be a great way to grow your audience. Encouraging influencers to interact with your posts on social media and persuading them to mention your livestream on their own platforms can also help build credibility.
While influencers can have a strong impact on attracting a new audiences, setting aside a budget for paid social media advertising can also be beneficial. Platforms such as Facebook, Instagram and LinkedIn allow for targeting specific demographics or interests, which can be extremely effective in driving viewers to your livestream.