Ineos Grenadier/TFI Lodestar
Virtual Conference
Client
Challenge
To showcase a brand new vehicle to the Ineos Grenadier global dealer network.
What we did
Working alongside the team at TFI Lodestar and Ineos Grenadier, we delivered a 90 minute live broadcast to the global dealer network. The virtual event was designed to engage dealerships, highlight the key features of the vehicle and provide an audience Q&A.
The Virtuopo crew travelled from the UK to Stuttgart Motor World for the five camera shoot, which was set up in a sleek Top Gear style format. We also transported all equipment to Germany, managing the entire shipping and Carnet process.
Results.
Post event feedback from both the client and the global dealer network was extremely positive, with the success of the event leading to a second Ineos Grenadier project, which our team livestreamed from the factory in Hambach, France.
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