Outside Broadcasting

Outside broadcasting, or OB, is audiovisual or audio content that is delivered from any location that isn’t a broadcast studio. Outside broadcasts, which can be live or pre-recorded, often take place outdoors, whether it’s on the street, in a park or at an event or conference centre.

One of the main advantages of outside broadcast production is the ability to capture the atmosphere on-site, bringing the audience closer to the action. This approach can be much more entertaining for audiences, helping to keep viewers engaged for longer.

Another benefit of an outside broadcast is being able to maximise the time available with busy spokespeople who are able to avoid traveling into a studio when the production crew comes to them.

A number of specialist outside broadcast companies, including Virtuopo, are able to build a pop-up studio in any location, whether it’s at a hotel, conference centre or a company boardroom. This is a useful alternative to having to transport spokespeople to a studio when a TV chat show style broadcast is required.

Connectivity is a key consideration when it comes to outside broadcasts and a specially designed OB vehicle is usually required to ensure a stable feed, which can be arranged by an outside broadcast production company like Virtuopo.

Our outside broadcast production crew is highly skilled at capturing the atmosphere at any location or event. If you’re looking to host a virtual event or a live broadcast from a remote location or a place without any internet connection, we can ensure there’s a stable feed with outside broadcast facilities to make sure there are no issues with connectivity.

Clients often require a professional TV style broadcast without the hassle of transporting spokespeople around or travelling into the studio. When this is the case, we bring the studio to them. Our team can build a pop-up studio just about anywhere from an office boardroom to a hotel or conference space.

We always recommend a synchronous dedicated line, which is no slower than 30 mpbs. When the internet is too slow for an important broadcast, a second or even third back-up may be required for extra resilience.

1)    A bonded 4/5G connection

This works on bonding together up to 8 4/5G data sims across all mobile network to provide a solid and reliable internet connection.

This approach is often used by news and sports broadcast teams, enabling them to send live camera feeds back to the studios.

2)    Satellite link-up

Where there isn’t a reliable mobile network connection we utilise a satellite connection via a dish on the top of a van.  This self-powered vehicle provides a stable internet connection that can provide a link back to a studio or the show can be mixed in the back of the van.

Again, these are what you see at large-scale media events where connectivity is critical.